If you still think TikTok is just for viral dances and comedy skits, you’re missing out on a massive goldmine.
Right now, “home buying” is trending with over 292,000 searches on TikTok. Let that sink in. Nearly 300,000 people are skipping Google and going straight to TikTok to figure out how to buy a house, scope out neighborhoods, and find an agent. Your next client is scrolling through the app right now—but are they seeing your face, or your competitor’s?
While tons of realtors are trying to get in on the action, most are completely missing the mark. Here are three super common mistakes agents make when making videos, and how you can avoid them.
3 Big Mistakes Realtors Make on TikTok
1. Posting Random Videos Just to Stay Active
We’ve all been there—you feel the pressure to post something, so you share a clip of your morning coffee, a funny dog video, or a lip-sync trend that has nothing to do with real estate. Even worse, you don’t even put “home buying” in the title of the video.
If someone searches for house-hunting tips and your video is titled “Happy Thursday! 😂”, TikTok will never show it to them. Keep your topics focused on real estate and make sure your titles actually say what the video is about so people can find you.
2. Leaning Too Hard on the “Boost” Button
It’s tempting to hit that “Boost” feature on TikTok to get some quick views for a few bucks. But relying solely on paid boosts is a trap. The second you stop paying, the views disappear. It doesn’t help you build a lasting presence or help people find you outside of the app.
3. Forgetting to Share Your Videos Elsewhere
The biggest mistake is leaving your video stuck on just one app. If you take the time to film a great piece of content, don’t just leave it on TikTok! Simply sharing your content on different platforms—like Instagram Reels or YouTube Shorts—means you get way more eyeballs on your work without doing double the dishes.
How to Get More Views (and Clients) Without Extra Work
If you want to stand out and reach serious buyers who are ready to move, you need to think outside the TikTok app.
Want to stand out? Request Real Pro Sponsored Article and have a custom piece written for your local market that features and links directly back to your TikTok video.This is a total game-changer because:
- People searching the web will find your article.
- They’ll watch your TikTok video right there on the page, driving up your view count automatically.
- You look like the ultimate local expert on social media and the web at the same time.
Stop posting random clips into the void. Tap into those 292k+ people searching for their next home, use the right titles, and let House Packet help you turn those quick views into real commissions!